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Fundamentals of Global Strategy

https://open.umn.edu/opentextbooks/textbooks/130 ( Related URL )

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TABLE OF CONTENTS
  • Front Matter
  • Preface
  • Competing in a Global World
  • The Globalization of Companies...
  • Generic Strategies for Global Value...
  • Global Strategy as Business Model...
  • Target Markets and Modes of...
  • Globalizing the Value Proposit...
  • Global Branding
  • Globalizing the Value Chain...
  • Global Supply- Chain Managemen...
  • Globalizing the Management...
  • Appendix A: Global Trade: Doctrines...
  • Appendix B: Suggested Cases
  • References
   
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